Guwahati, June 24 (NKTV): Actor Priyanka Chopra Jonas recently said that the audience that people should embrace OTT platforms as these platforms have not only allowed the audience to consume diverse stories but also democratised the film industry. She said that streaming services have made artistes think outside the “formula” of a Bollywood film.
The actress while speaking at a virtual press conference of streaming platform ZEE5’s launch in the US said that the boom of the streaming services, particularly in India, has broken down the monopoly of a “specific number of people”, resulting in newer storytelling in the industry.
“It’s amazing because it gives new writers, actors, filmmakers an opportunity to come into an industry that was monopolised for a long time by very specific number of people. It’s a great time for growth, entertainment and specifically for Indian cinema,” she added. While nothing can be compared to a theatrical experience, the actor said the OTT platforms have brought in a remarkable comfort to the audience. She also believes that the current OTT boom is not an indicator that the theatrical is going anywhere.
“The freedom that streaming has provided to the audiences around the world is that you can watch a movie at the comfort of your homes” Priyanka said.
Inputs from PTI